GFS Design Group | Portfolio

The beauty of the internet, is that it is constantly evolving. For a portfolio, it makes it challenging to highlight your best work.

But in the context below its not about simply the work being creative and effective, it's about the process. How the creative came to be. What influences were borne. What marketing goals were served. What constraints were worked through.

We've outlined a wide array of projects, to set the stage for how pragmatic design dovetails into eco-friendly, responsible, tactically driven design. Read that again, there's great value in that line.

Growing the fertility network Launched in 2008, Batzofin Fertility Services looked to position themselves as a unique source of fertility services that utilize eastern wellness practices and western technology to leverage the widest array of techniques against their client's fertility challenges. Equally challenging was developing an identity, and campaign to speak to such a diverse base of people. Through careful development of website architecture, GFS Design Group was able to position BFS.com in the top 2 positions on Google for their 5 most desired keywords. We've furthered their cause by spreading their message, and listening intently to the conversation on Social Media channels. More conventional forms of communication include all of BFS's print collateral, as well as national advertising. The development, and traction their website enjoys has clients calling from the UK, Australia, and beyond in hopes of chasing the dream that is only realized through family. Clients of this nature are a welcome addition to our portfolio of success stores, it's within these fertility channels that we excel due to the intimate knowledge we posses. By managing multiple websites and AdWords campaigns for Fertility-centric clients, we can get a broader view of the industry, and identify trends that keep our clients on the edge of developments.
Logo & Brand Identity	Printed Materials + Advertising	Social Networking	World Wide Web

Delivering a new Brand
Dr. Dan Levine had spent a successful career working in Reproductive Medicine, but there comes a time, when you just know - you feel it - that it's time to launch your own practice. Dr. Levine is well in tune with the fertility challenges facing todays families. He's the father of 2 daughters conieved through IVF, and he brings that personal approach to his daily disciplines.

In order to assist families struggling with infertility, and to remove himself from the NYC market, Dr. Levine set up his services in the Hudson Valley. GFS Design Group was diligent in developing a logo & brand that instsilled the geographic attractiveness of Dr. Levines new clinic, while embodying the goal of each and every family who knows that waiting for the stork, while battling infertility is a mountainous journey. To that end, GFS Design Group even went on location, to capture the natural beauty of the Hudson Valley to adorn HVF's corporate communications.

Brand Logo

Tri-Fold Brochure

Corporate Communications

Photo Shoot

Building a Global Brand Marche Homes Direct is an Italy based real estate company who assist foreign nationals as they search, purchase and renovate their Italian Dream home. Due to the complex and often intimidating process, clients rave about the personal approach, and the network of professional architects and attorneys that assist every step of the way. Developing communications that reinforce a custom one-to-one approach, without overselling means tapping into the very emotional connection between buyers and the dream of owning an Italian villa. All efforts are launched from an internet base, to minimize the carbon footprint, and to maximize transfer of information. Online management of Images, property specifications, and architectural renderings mean site visits are optional. We tiered the marketing efforts by targeting the Micro level (prospects who are in the region of Italy) Mid Level - with International Print Advertising in publications whose circulation matched the highest AdWords conversion demographics, and on the Macro Level, with a website who's AdWords campaign strategically targets those nations who's affinity for the Italian Lifestyle is trending at high levels.
Seasonal Handout - Micro	International Advertising - Mid	Investor Presentation - Targeted	World Wide Web - Macro

Designing a classic italian attorney identity Marche Legale works in tandem with Marche Homes Direct. They were so enamored with the look and feel of Marche Homes Direct's communications that they requested the same treatment to their brand. Designing towards the target demographic, and the classic italian look, GFS Design Group implemented a visual theme that reinforced the attorney proposition, while infusing a sense of longevity and authenticity. Actual wax seals were delivered to "seal the deal" on incenting prospective clients into paying customers. It's that attention to detail that keeps referral rates high as high as compliments. Marche Legale was an entire communication development project. From Logo, to print advertising, to internet presence. The actual Wax Seal on postal communications is a finishing touch that sets Marche Legale apart from their competition. What can we do for you? Aside from thinking outside the box, and strategic development, the possibilities are endless.
Logo & Brand Identity	Wax Seal	International Advertising	World Wide Web

Widening the Italian real estate network Restoration Marche is the architectural arm of the Italian Real estate network. The final piece of the puzzle was ordered shortly after the first two properties and had to fit within the scheme, while retaining an independent architectural focused design. GFS Design Group developed the entire line of communications for this property as well. From logo development, website ideation and design, through to a animated "Before & After" component to remove all doubt about how effective this professionals are. Remaining close to the carbon neutral mission, we've kept all communication in digital format, and optimize across all lines of communications within hours, not days. When network events arise, we customize the collateral and deliver on-time motivational materials that get results.
Logo & Brand Identity	Advertising	Before & After	World Wide Web

DISNEY & BOYS' LIFE Targeting the hotly competitive tween & young teen market, Disney sought capitalize on more established channels. Boys' Life (celebrating their 100th year) went straight to GFS Design Group to ensure that Disney's world class image was maintained, and Boys' Life's Centenial Issue was full of motivational content and advertising.
Dynamic Web Content	Print Promotion	Banner Campaign	National Print Advertising

Sega & BOYS' LIFE When Sega USA sought to launch their latest product evolution of the storied Sonic the Hedge Hog game property, they immediately reached out to Boys' Life & Scouting Magazines. With a cirulation of over 1.3 Million, the tactic had to fit the brand: Interactive media was the vehicle of choice - pulling it off required a multi channeled approach. GFS Design Group delivered.
Dynamic Web Content	Print Promotion	Banner Campaign	National Print Advertising