October 4, 2009
Marche Homes Direct widens global campaign
August 3, 2009
Alice Dalton Brown takes back her name
July 30, 2009
Batzofin Fertility launches new 2.0 website
MARCH 22, 2009
Sonic & The Black Knight launch internet buzz
FEBRUARY 27, 2009
Batzofin Fertility announces IVM Clinical Study for low cost IVF
Alice Dalton Brown; Professional Artist
SITUATION: Alice Dalton Brown was faced with a unique challenge: As an accomplished artist, her work hung in world renown museums (Metropolitan Museum of Art, New York, New York) and in the global headquarters of major corporations (Oprah Winfrey's Harpo, Incorporated, Chicago, Illinois, American Express Company, New York, New York). She's been commissioned to paint for Jack Welsh, Herbert L. Abrons, and other philanthropic dignitaries. But some time ago, she had sold the right to reproduce her prints to a 3rd party. Her passion was painting. Over the years, allposters.com, art.com, and other low cost reproducers got into a bidding war to appear in the top 3 positions on Google for her name. Now, with a need to beat out companies who were throwing tens of thousands of dollars at her own name on Google, Alice needed a site to showcase her work, and appear on the 1st page of a Google search. Utilizing contemporary SEO tactics, I guaranteed Alice the position she desired, within a 3 month window.
CHALLENGE: Develop a website that appeared organically on the first page of a Google keyword search for "Alice Dalton Brown". GFS Design group designed a site that allowed the artwork to take center stage. It also allow contact to be managed through a buffer to keep fans at a distance, but with enough flexibility to administer the site personally. We had to carefully walking the line with an artist, whose passion is clearly evident in every brush stroke, and not dilute it for the sake of internet exposure.
TACTICS: Obtain a domain name that authenticates the website. Utilize the "official" moniker whenever possible. Code the site with relevant information that could only be possible by an authority on Alice Dalton Brown. Keep any color that was not part of her artwork to a version of grey, to disappear into the background. Keep the design simple enough for self maintenance, but clean enough to reflect her sense of design.
RESULT: First month, First page, First listing on Google. Response was global. A student in Pakistan requested info for a Thesis. A Photographer in the UK inquired about her style and next Gallery Showing. A new age Therapist in Santa Barbara wanted an original blown up to 9' to be a studio backdrop for Network Television. She's since fielded offers for commission, and direct sales, which get channeled strictly through her gallery in NYC.
Growing the fertility network
On July 30th, Batzofin Fertility Services (BFS) launched a new web 2.0 version of their website to meet the growing demand for information in the fertility sector. Coupled with state of the art procedures in a low cost IVF alternative method, and appearances on several national media outlets, BFS was able to maximize their exposure, and increase the client base by 30%. "Registration to the website, and phone calls for more information were received at an exciting rate, and continued interest in areas of our business that we were unable to quantify until the metrics on the new website were available allow us to meet prospective clients needs, even before they reach out for a consultation."
Batzofin Fertility has amassed a network of professionals over the past 20+ years. Like many of his contemporaries, Joel Batzofin has grown his success in the treatment of those with infertility issues to the aforementioned Batzofin Fertility Services Clinic in the heart of Midtown Manhattan.
Fellow M.D., F.A.C.O.G. Dan Levine, also a successful Fertility Doctor, has selected the centrally located Hudson Valley as the backdrop for building his Fertility Clinic.
With great admiration for the extent with which GFS Design Group has developed and grown the Batzofin Fertility Service advertising campaign over the past few months, there was no hesitation when they learned of our core focus as a sustainable design company.
"After hearing about Joel's experience with Glenn, and his design group, I was intrigued. Once I met with him, and saw his dedication to my dreams of launching my own Fertility Clinic, I needed to look no further. His constant attention, and willingness to bend his schedule to meet the ever-changing needs of my business as we go from start-up to full service has been exemplary."
